#68 Communicating Your PERSONAL BRAND ONLINE (2)

February 10, 2021Podcast Episodes No Comments

Actionable advice on how to communicate your personal brand online, including 3 KEY PRINCIPLES of personal branding, plus instructions for how to UPDATE, PARTICIPATE and MONITOR your personal brand online. LINK to printable shownotes: https://talkabouttalk.com/wp-content/uploads/2021/01/68-COMMUNICATING-YOUR-PERSONAL-BRAND-ONLINE.pdf CONTENTS Summary References & Links Transcript SUMMARY: Communicating Your Personal Brand ONLINE Personal Branding = Proactively Managing Your Identity Personal branding … Read More

Developing Your Personal Brand

February 2, 2021Newsletter

Let’s Develop Your Personal Brand! It’s time to develop your personal brand. PERSONAL BRANDING, or proactively managing our identity, is important.  But it can also be overwhelming.  Let’s take it one step at a time! Last week I wrote and podcasted about HOW TO COMMUNICATE YOUR PERSONAL BRAND ONLINE. This is a great place to … Read More

ONLINE Personal Brand – blog

January 25, 2021Newsletter

On COMMUNICATING Your ONLINE Personal Brand –  QUESTION: Do YOU have a “Personal Brand”? ANSWER:  Of course you have a personal brand.  We all do!  The real question is: how actively are you managing it?  PERSONAL BRANDING is reputation management or impression management. Ideally, your personal brand transcends both personal and professional contexts. Managing your personal … Read More

culture-in-today’s-environment-blog

December 1, 2020Newsletter

This week we’re talking CORPORATE CULTURE. “Culture” is relevant for all kinds of leaders, whether you manage a project team, you coach a sports team, or you’re a c-suite executive. Now might be the ideal time to build a strong culture – yes, even with physical distancing limitations and WFH. This is an opportunity that’s being handed to you “on … Read More

How to Optimize Your LinkedIn Profile – blog

November 2, 2020Newsletter

OPTIMIZE YOUR LINKEDIN PROFILE – Top to Bottom! Recently I interviewed my friend, social media guru Andrew Jenkins about how to optimize our LinkedIn profiles.  Immediately after the interview, I opened my laptop and started making some changes! I hope this newsletter has the same effect for YOU!  Read on to learn: now more than … Read More

How to be a good STORYTELLER – blog

October 6, 2020Newsletter

Are you a good storyteller?  Do you have a personal brand story? Effective storytellers involve the audience, they impart emotions and they create stories that are memorable.   Read on to learn: Why being a good storyteller is a superpower (according to an influencer with over 1/2 million twitter followers!) How to create your personal brand … Read More

#60 THE POWER OF STORYTELLING with influencer & speaker Bobby Umar

October 5, 2020Podcast Episodes 2 Comments

Storytelling is a superpower.  Influencer and speaker Bobby Umar shares how storytelling can elevate your personal brand and your identity as a thought leader. For marketers, storytelling is a powerful tool to facilitate consumers’ resonance with brands. Printable shownotes: https://talkabouttalk.com/podcasts/#shownotes CONTENTS SUMMARY REFERENCES ANDREA’s INTRODUCTION TRANSCRIPT ANDREA’s CONCLUSION Summary: THE POWER OF STORYTELLING STORYTELLING IS … Read More

How to choose a brand name – blog

August 11, 2020Newsletter

On BRAND NAMES and How to choose a brand name. How do you choose a brand name? How important is a brand name? The brands we display and consume say a lot about us!    (image Unsplash @ slidebean) Read on to learn: The TOP BRANDS in the world Step-by-step instructions on HOW TO CHOOSE a brand … Read More

#56 HOW TO CHOOSE A BRAND NAME

August 10, 2020Podcast Episodes 2 Comments

Learn how to choose a brand name. Are you naming a new product? A start-up? A new podcast? Dr. Andrea Wojnicki takes you through the 5 steps, from strategy to name generation, to evaluation, to searching availability and trademarking, to launching the brand! See the shownotes for a useful printable summary. Printable shownotes here: https://talkabouttalk.com/podcasts/#shownotes/ … Read More

Your Name & Your Identity – blog

August 4, 2020Newsletter 1 Comment

This week we focus on another aspect of our personal and professional IDENTITY: our NAME! Over the past month we’ve covered ARCHETYPES 101,  ARCHETYPES & FEMALE POP STARS, and PERSONALITY.  Are you getting the theme here? It’s all about IDENTITY. What does YOUR NAME say about you? Read on to learn: What your name means How our names affect us … Read More

Archetypes & the Music Industry – blog

July 28, 2020Newsletter

On ARCHETYPES & THE MUSIC INDUSTRY – What does the Music Industry have to do with Archetypes?  Let me back up… Thank you for all the emails you sent telling me which ARCHETYPE you are!  I LOL’d at a cheeky email I received from “Heidi,” who replied,  “I’m a SINNER” As in Steve Miller’s  ? “I’m a Joker, … Read More

Let’s Talk About Your Personality – blog

July 21, 2020Newsletter

Let’s talk PERSONALITY.  Are you a leader? A risk-taker? Funny? Charismatic? Read on to learn about: Personality Tests Can We Change Our Personality?  Brand Personality This concept of personalities is closely related to ARCHETYPES. Have you listened to last week’s podcast ? on ARCHETYPES? If yes, let me know what you think!  If you haven’t listened yet, think of this short (23min) ?episode as your “Archetypes 101” … Read More

What’s YOUR Archetype? A Sage, a Hero, a Magician, or? – blog

July 14, 2020Newsletter 1 Comment

What’s your ARCHETYPE?  Read on to learn how an archetype can help people and brands resonate. Which archetype describes YOU? Your BRAND? You can skim this email or click on the LINKS to dig in and learn more. Let’s do this!   ? THE “ARCHETYPE” PODCAST Think of this week’s podcast as your “ARCHETYPES 101″ lecture.  (Note this is … Read More

#54 ARCHETYPES with Dr. Andrea Wojnicki

July 13, 2020Podcast Episodes 2 Comments

ARCHETYPES are shared, universal patterns that help us understand characters and stories.  We employ archetypes in both our consumption (of stories, movies, music) and our communication – of ourselves, our experiences and our brands. Learn about the stages in the hero’s journey and 12 common archetypes, one of which may describe you and/or your brand. … Read More

Talk About… an IMPROV Invitation, WHY We Talk, DISAGREEMENTS & YouTube!

October 22, 2019Newsletter

More on IMPROV & a Monkey Toast INVITATION… Understanding WHY We Talk How to Talk When We DISAGREE and more! You can skim this short email or click the links to learn more! Let’s do this…. ? More on IMPROV & an Invitation… Did you have a chance to listen to last week’s ?podcast: Lessons From the IMPROV Stage with improv comedians, … Read More

Talk & Learn About…. Lessons from the IMPROV STAGE !!!!

October 17, 2019Newsletter

Hello!!! Have you had a chance to listen to the podcast on AUTHENTICITY yet?  With federal elections coming up in both Canada ??and the U.S.??, a few of you told me this podcast helped you evaluate political candidates in terms of their authenticity!  This week we shift gears and look to the IMPROV STAGE for some lessons on … Read More

#34 LESSONS FROM THE IMPROV STAGE with Sandy Marshall & Sandy Jobin-Bevans

October 16, 2019Podcast Episodes 2 Comments

Lessons from the Improv comedy stage can help us improve our communication skills! Comedians Sandy Marshall and Sandy Jobin-Bevans share their expertise – and a few laughs – including playing the scene you’re in, the beauty of mistakes, knowing your audience, testing your audience, “YES-AND,” burning a suggestion, and more! Whether you’re pitching for business, … Read More

Talk About… AUTHENTICITY

October 9, 2019Newsletter

This week we focus on “AUTHENTICITY” (a.k.a. “the real deal,” or “not putting on airs”).  Authenticity is critical for effective communication, whether we’re talking PERSONALLY or PROFESSIONALLY, managing a brand. You can skim this short email or click the links to learn more! Let’s do this…. ?PODCAST EPISODE #33: COMMUNICATING AUTHENTICITY AUTHENTICITY.  It seems like a … Read More

#33 Communicating AUTHENTICITY with Ana Serrano

October 8, 2019Podcast Episodes 2 Comments

Authenticity is important for both people and for brands. But what does it really mean to “be authentic”?  Ana Serrano (CFC chief digital officer) shares her expertise on authenticity, including how the digital realm has amplified the performative nature of authenticity and how inauthentic “green-washing,” “art-washing” and “social impact washing” on behalf of brands can backfire. Printable (PDF) … Read More

Talk & learn about “being heard”: USING YOUR CONSUMER VOICE!

September 12, 2019Newsletter

This week we consider how we, as consumers, can exercise or amplify our consumer voices. I interviewed a market researcher who helps firms identify consumer insights by listening to consumers with some very cool technology and techniques.  Can you say INCABOT?    You can skim this short email or click the links to learn more! Let’s do … Read More

#30 YOUR CONSUMER VOICE with Nexxt Intelligence president Kathy Cheng

September 11, 2019Podcast Episodes 1 Comment

Learn 5 ways you can exercise or amplify your consumer voice. Market researcher Kathy Cheng of Nexxt Intelligence talks A.I. and chatbots, how firms can use augmented reality (AR), and the new market research, including why we shouldn’t call these consumer participants “respondents,” but rather partners or co-creators. https://talkabouttalk.com/30-consumer-voice SHOWNOTES Contents Key Learnings References & … Read More

Talk & Learn about …. TRUST (& Body Language & Scams…)

June 17, 2019Newsletter

I hope you had a great week!  Over the past few weeks, we have talked Supporting our Grieving Friends, Friendships, and Talking with our Doctor. This week, we talk and learn about TRUST – an absolutely imperative element of communication.  Trust me! (You can skim this short email or dive in to the many links to learn … Read More

Talk and Learn About… Our POSSESSIONS

May 8, 2019Newsletter 1 Comment

I hope you had a great week!  Based on last week’s blog & featured podcast (“FASHION & STYLE“) – Did you donate any clothing yet? Did you buy anything you will keep for >10years? In this week’s Talk About Talk email blog, we talk and learn about POSSESSIONS (our STUFF!).  (You can skim this short email or … Read More

#17 (S2) WHAT OUR POSSESSIONS SAY with award-winning marketing professor Russell Belk

May 8, 2019Podcast Episodes

What do our possessions say about us? Award-winning marketing professor Russell Belk talks about how our possessions (including our clothing, cars, people, collections, gifts, social media pages,…) become part of our identity –or our extended self. Professor Belk highlights the significance of the sharing economy and de-materialization, cultural differences, and our evolving identities in relation … Read More

STORYTELLING with Harvard Professor Jerry Zaltman – blog

March 14, 2019Newsletter

Based on the storytelling podcast with Jerry Zaltman: metaphors, memes vs. GIFs, and 5 fascinating facts about stories (You can skim this email or click on one of the many LINKS to learn more!) ?FIRST – THE PODCAST For this week’s podcast, I am thrilled to introduce you to one of my favourite professors of … Read More

#11 STORYTELLING with Harvard professor & author Jerry Zaltman

March 13, 2019Podcast Episodes 2 Comments

How’s your storytelling? In this podcast, Harvard professor & author Jerry Zaltman shares his expertise on what makes for great storytelling, the power of metaphors, and how, in addition to reading, writing and talking (yes!) can also be powerful modes of discovery. SHOWNOTES – Storytelling Contents Key Learnings References & Links Andrea’s Commentary Interview Transcript … Read More

Talk About – Your PERSONAL BRAND – blog

February 28, 2019Newsletter

This week we Talk About BRANDS (your personal brand, brand management frameworks & the top brands!)  ?FIRST – THE PODCAST For this week’s podcast, I had the privilege of interviewing CEO and team performance expert Michael Boydell. Sounds intimidating, right? But Michael is very down-to-earth and honest–AUTHENTIC.  He describes several exercises that anyone can run through … Read More

Talk About Social Media – blog

February 14, 2019Newsletter

Social Media expert Andrew Jenkins, Mass Audiences & Your One True Love…❤️ Recently I asked my teenaged son, “Who are the popular kids at your school?”  He named a few names.  Then I asked, “How do you define popularity?”  His answer shocked me.  One word.  “Followers.” (WHAT?!?) Maybe he didn’t understand.  I meant IRL (In … Read More

Talk About Online Reviews – blog

February 6, 2019Newsletter 2 Comments

In this week’s Talk About Talk blog newsletter, we talk about online reviews, Super Bowl ads, and 3 short quotes worth TalkingAbout. First – online reviews.? I can’t imagine buying much online if it wasn’t for online ratings and reviews. Can you? However, according to some sources, up to 50% of online reviews might be … Read More

Talk About Public Relations & Cause Marketing – blog

February 1, 2019Newsletter 1 Comment

This week, TalkAboutTalk is talking about P.R. or “Public Relations” and Cause Marketing I promise that once you’ve listened to this week’s TalkAboutTalk podcast episode focused on Public Relations, you will be a savvier consumer of marketplace communication. This week, I researched Public Relations and interviewed PR expert Graeme Harris. I learned so much!  Graeme worked in the PR industry for … Read More

#5 PUBLIC RELATIONS with PR expert Graeme Harris – podcast

January 30, 2019Podcast Episodes 2 Comments

We can learn a lot from the PR industry.  For example: be very careful about your declarations. It is risky and oftentimes false to declare that something has never and could never happen. PR professionals do more than crisis management and issuing press releases! They also manage investor relations, internal corporate communications, speech writing, and … Read More